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Explorador Conceptual
Theory & Framework
Curated by Academic Council
Agenda Building
“The process through which some issues
are created and why some controversies or
issues come to occupy the attention of
decision makers while others do not.”
Agenda Building is distinct from Agenda Setting in its focus on the
sources of the agenda. While setting describes how the media tells us
what to think about, building describes the preceding struggle for
influence.
Key factors include the ‘Issue Lifecycle’—where an event moves from a
private concern to a public dispute—and the ‘Symbolic Politics’ used
by leaders to gain media momentum.
Media Gatekeeping
Framing Theory
Resource Mobilization
Core Bibliography
Cobb, R. W., & Elder, C.
D. (1972)
D. (1972)
Participation in American
Politics: The Dynamics of
Agenda-Building.
Politics: The Dynamics of
Agenda-Building.
Lang, G. E., & Lang, K.
(1983)
(1983)
The Battle for Public Opinion:
The President, the Press, and
the Polls.
Global Index
82%
Coverage Stability
Upcoming Seminar
Digital Gatekeeping in 2024
Dr. Julian V. Sancez • Oct 24, 15:00 GMT